What really interests me in Kendrick Lamar (Dr Dre’s latest hip-hop potential legend discovery) is that the lyrics that he flows are not all based around money, drugs and naked women. Clearly he is a rapper and for that image he does throw some anti-feminism terms at audience, but his style is deeper. He tells stories about his childhood and how music changed his life instead of insulting other rappers’ mums and bragging about his quantity of cars and chains bungling around his neck. His voice is raw and melodious, his lyrics touching and the rolling beats are on the spot catchy.
Apollo’s crowd went mental the second he entered the stage, shouted along every single song he performed and moved along like professional hip-hop gangsta dancers. Kendrick mixed this charts tracks: Bitch, Don’t Kill My Vibe, Swimming Pools (Drank) and Backseat Freestyle with smooth freestyle raps and clever placed chit chat with the audience (especially ladies in the front got their egos boosted).
His debut album got many great reviews (about how refreshing his style is) and in my opinion rap collaborating tunes that have involved Kendrick simply sound better because of his unique sound. Keep an eye on this good kid from Compton, USA.
Kendrick Lamar – Hammersmith Apollo London
(album: good kid, m.A.A.d. city)